Smartphone buyers cut ties with long-term contracts


Smartphone buyers shied away from two year mobile phone contracts in favour of 12 month deals for the first time last year, new data from the UK’s communications regulator shows.

Over half of all contracts in 2017 were short term: 38.3pc of smartphone contracts were 12 months, while 12pc were one month or less.

The change is due to the increase in the price of handsets, which resulted in a surge in the amount of people who enter into sim-only deals and keep their old handsets for longer, Ofcom said in its annual communications report. 

The number of short-term mobile phone contracts increased by 21pc from 2012, when it represented 29.2pc of the market.

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